Lauriane Meunier Nayal

Paris-born · Growth operator · Rides horses

Growth is an optimization game wearing a creative costume.

I’m Lauriane. Nine years in B2B tech, most of it in Paris, a Stanford GSB stint, and one exit I had a front-row seat to. In 2026 I left a six-figure job to co-found Agniverse with my husband, because I saw the machine up close and wanted to build it for everyone else.

Work with AgniverseRead the story
Lauriane Meunier Nayal

Paris, 2025

50M+organic views on TikTok, no paid ads
200K+users on Flamme before the exit
AcquiredFlamme, sold to Arya in 2026
9 yrsin B2B tech, Paris and beyond

Why I left

Eighteen months ago, Flamme was about to shut down.

I watched it from the kitchen table. My husband An was building Flamme, an AI app for couples, and it was running out of road. Then it wasn’t. 200,000 users, 50 million organic views on TikTok, and in 2026 an acquisition by Arya to build the biggest AI-powered couples wellness platform.

I had a comfortable job at Mirakl, a good title, a good salary, and a very clear view of what platforms do when they work. And every evening I was watching something that broke the rule I had been taught: that organic growth is about creativity.

It isn’t. After hundreds of content experiments I can tell you what it is. An optimization game wearing a creative costume.

The companies that look creative from the outside are usually the ones running the tightest loop. So I quit, and now I run that loop for founders who don’t have eighteen months to figure it out on their own.

The loop

How it actually worked.

  1. 01

    Spy

    You don't wait for inspiration. You go look at what is already winning in your niche this week.

  2. 02

    Decode

    You figure out why it wins. The hook, the payoff, what the comments are actually asking for.

  3. 03

    Dupe

    You make your own version, fast, in your own voice. Then you post it before it feels ready.

  4. 04

    Re-spin

    You kill what flops, re-spin what shows a pulse, and scale what wins. Then you do it again. Monday to Sunday.

No inspiration. No waiting. TikTok has ruined more of my dinners than my cooking ever could.

Work

Nine years learning how platforms win.

  1. 2026

    Agniverse Co-founder

    Left a senior seat at Mirakl to build the distribution machine behind consumer apps with An. I run every client account myself: weekly strategy, creator briefs, content review, the testing loop.

  2. 2021 - 2026

    Mirakl Senior Business Consultant, Mirakl Ads

    Trusted advisor to the strategic retailers running marketplaces and retail media on Mirakl. A platform doing roughly $15B in GMV and $218M ARR, so the stakes on every account were real.

  3. 2018 - 2021

    Oodrive, then Connective Key accounts and business development

    Retail and healthcare accounts for two sensitive-data and e-signature platforms. Fnac-Darty and Ramsay Santé on the client list. Contracts, P&L, white-label launches.

  4. 2017 - 2018

    Samsung Electronics B2B digital transformation

    Built the partner ecosystem for enterprise mobility and opened the Samsung Enterprise Center in Paris, later named a worldwide best practice at 115% of target.

  5. 2014 - 2016

    Accor E-commerce and innovation projects

    Launched the group's first international digital program for hoteliers and wrote an award-winning thesis on intrapreneurship as a lever for open innovation.

Stanford University Graduate School of Business · Grew up in Paris

Lauriane riding

Off the laptop

Everything I know about patience, I learned on a horse.

I have ridden since I was a kid in France. A horse doesn’t care about your deck. You show up, you do the same small thing a thousand times, you fix what you got wrong yesterday, and one morning it just works. That is also the only honest description of growth I have ever found.

Discipline first. Then the speed comes on its own.

Building a consumer app?

Let’s talk distribution.

Agniverse runs the content machine so you can keep building the product. Done-for-you UGC, an AI marketing agent, and the playbooks we wrote from the inside.

See the full growth systemSay hi on LinkedIn